Unlock Hispanic Growth for Your Brand
A concise growth perspective on the consumer shaping the next decade of CPG.
Hispanic consumers are driving disproportionate growth in population, purchasing power, and category demand.
What you’ll learn
Why Hispanic consumers represent the largest emerging growth segment in the U.S.
Where Hispanic shoppers buy (and why “Hispanic retail only” is a myth)
Digital behaviors shaping trial, loyalty, and purchase
Three strategic imperatives brands must execute to win
Key Highlights
62M
U.S. Hispanics
(19% of the population)
52%
of total U.S.
population growth
(2010-2020)
65%
shop mass
merchandisers
(Target, Walmart, etc.)
Sources: Latino Donor Collaborative; Mintel/Kantar Profiles (2024)
Hispanic Growth Toolkit
Download the full deck designed for natural and better-for-you brands looking to unlock Hispanic consumer growth.
Want a Quick POV on What This Means for Your Brand?
Category-specific opportunity areas
Retail + shopper strategy considerations
Digital + influencer activation recommendations
We’ll share quick, actionable growth opportunities tailored to your category, retailers, and consumer target.
No prep needed — just bring your brand and growth goals.
Contact Us
Nery Vazquez
PH: +1 (210) 412-0412
nery.vazquez@cafortune.com